U-Kiss Introduced in the Philippines

Idol group U-Kiss is scheduled to visit the Philippines this weekend to hold the group’s first showcase. With their tracks “Round and Round” and “Man Man Ha Ni (Am I a Pushover?)” firmly planted in the top tier of music charts, U-Kiss has joined hands with Premier Entertainment in the Philippines, recently acquired by a Korean businessman to get on the Hallyu momentum in Southeast Asia.

AMG Global, the PR agency for U-Kiss, said that Premier Entertainment has chosen to work with the young group, because the multi-cultural composition of U-Kiss is perfect for appealing to the Filipino audience with diverse ethnic and racial groups. AMG Global also said that although the hallyu trend has been weaker in the Philippines than in China or Japan, K-pop stars are soaring in popularity ever since 2NE1’a Sandara Park, already an established star in the Philippines, has risen to stardom in Korea.